Monday, July 18, 2016

Muppet Monday

Here's another of Jim's funny industrial films. It's less than four minutes, a film he made for Flying A (representing American Oil) and showcasing a robot called the Electronic Service Station Operator (or ESSO, for short).


Like a lot of Jim Henson's robots, ESSO represents a future of automated possibilities, and is well-meaning and cheerful, but ultimately too literal and lacking the human mind. He had a keen mind, always figuring out the possibilities (and limitations) of new technology quickly, but knew that human interaction would always be key to making these new tools work. Such a shame he missed the digital revolution.

2 comments:

Roger Owen Green said...

ESSO became Exxon - the name is an interesting choice.

SamuraiFrog said...

I figured it was a shot at Standard Oil, but I could find out barely anything online about Flying A (except for a LOT of pictures of the admittedly nice logo). Since it was made for a competitor, I figured it was they kind of thing their corporate bosses might enjoy, naming an incompetent service robot after the big guy in the industry.